1. Weekly Video Lessons

2. Live Strategic Sessions with Dav Julca

3. The Artist Blueprint Workbook

4. Private Community Access

5. Daily Support 

6. Live Song Creation Session

7. Graduation + Final Feedback

8. 6 month Access to Course Materials

Discover who you are as an artist and lay the foundation for your career.

1. The Artist Blueprint – Define Your Purpose, Message, and Mission
   This is where it all begins. You’ll uncover the “why” behind your music and craft a mission that resonates with your audience. By the end of this module, you’ll have a clear blueprint for the artist you want to become and the impact you want to make.

2. Artistic Identity & Positioning – Bio, Visuals, and Storytelling
   Your brand is more than just your music—it’s the story you tell. In this module, you’ll create a bio that captivates, visuals that stand out, and a storytelling framework that connects deeply with your audience. This is about making your artistry unforgettable.

3. The Joy Roadmap – Build Your 90-Day Strategy
   No more winging it. You’ll map out a 90-day plan that aligns your goals with actionable steps. From content creation to audience growth, this roadmap will give you clarity and direction so you can move forward with confidence.

4. Music Business 101 – Royalties, Deals, Uploading, and Legal
   The music industry can feel overwhelming, but this module breaks it down into simple, actionable steps. You’ll learn how to protect your work, navigate royalties, and understand the legal side of your career so you can make informed decisions.

5. Monetization & Sponsorships – Find Partners, Pitch, and Get Funded
   Ready to turn your passion into profit? This module teaches you how to identify sponsorship opportunities, craft irresistible pitches, and secure funding for your projects. You’ll leave with the tools to monetize your music without compromising your vision.

6. Distribution & PR – EPK, Pitching Playlists, and Media Outreach
   Your music deserves to be heard. In this module, you’ll create a professional EPK (Electronic Press Kit), learn how to pitch to playlists and media outlets, and develop a distribution strategy that gets your music in front of the right people.

Bring your vision to life and launch your career with confidence.

7. Content & Connection – Build Your Content Plan and Start Posting
   Content is king, but connection is queen. This module helps you create a content plan that feels authentic and aligned with your brand. You’ll learn how to post with purpose, engage your audience, and build a community around your music.

8. Activations & Events – Plan or Host Your First Live Moment
   Whether it’s a live performance, a listening party, or a virtual event, this module guides you through planning and executing your first activation. You’ll learn how to create memorable experiences that deepen your connection with your audience.

9. Creation in Action – Live Song Creation with Dav Julca
   Step into the studio with Grammy-winning producer Dav Julca and watch the magic happen. This live session will inspire you to unlock your own creative flow and take your music to the next level.

10. Money Map – Income Tracking and Career Budgeting
    Success isn’t just about making money—it’s about managing it. This module teaches you how to track your income, budget for your career, and make financial decisions that support your long-term goals.

11. Artist Launch Week – Share Your New Project with Strategy
    It’s time to shine. This module walks you through launching your project with a strategy that maximizes impact. From social media campaigns to email outreach, you’ll learn how to create buzz and build momentum for your release.

12. Your Project – Final Presentation, Feedback, and Graduation
    This is your moment. Present your final project to your peers and mentors, receive constructive feedback, and celebrate your growth. By the end of this module, you’ll not only have a completed project but also the confidence to take your career to the next level.